![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/61e36cfd326dcddf43b0025d370ff2eae1aff572/294_0_1332_799/master/1332.png?width=620&quality=85&auto=format&fit=max&s=748961ed84299a83e6a595d75a6cddab)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/efa2175237c4d062e6e539a3be9714f2faf1f1d3/23_0_1200_720/master/1200.jpg?width=700&quality=85&auto=format&fit=max&s=d072a8091adfb715645021cee38c880f)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing](https://sheltongrp.com/wp-content/uploads/2018/09/insight.png)
Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing
![Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/cached.offlinehbpl.hbpl.co.uk/news/ORP/Nike_Kaepernick-201809051041089341-20190708015725138.jpg)
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/56dcd29e1af6a757155f69f6b43f28b80a84556a/60_0_1800_1080/master/1800.jpg?width=300&quality=45&auto=format&fit=max&dpr=2&s=d8fa1c2cdcfb09aa74bb24390b8901e3)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Public Inc. on Twitter: Public Inc. on Twitter:](https://pbs.twimg.com/media/DxOFoZnXcAECcYe.jpg:large)
Public Inc. on Twitter: "The new Gillette advertisement has us all talking this week. Between Nike's Colin Kaepernick ad and the new Gillette spot, did you like one but not the other?
![Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing](https://sheltongrp.com/wp-content/uploads/2019/01/gillette-vs-nike.jpg)
Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing
![Why Gillette's ad failed in using edgy politics where Nike ad narrated by Colin Kaepernick succeeded Why Gillette's ad failed in using edgy politics where Nike ad narrated by Colin Kaepernick succeeded](https://s01.sgp1.cdn.digitaloceanspaces.com/article/111307-iibxxrkuxx-1548262747.jpeg)