What is the core of NIKE's philosophy? We believe in potential, not limits. The 4-minute mile was safe, until Roger Bannister
I wish everyone could just follow the Nike philosophy. Believing in limitless potential is so much easier than having self-imposed limitations.
![Nike Announces Nike Announces](https://solesavy.com/wp-content/uploads/2020/12/NIKE_PHAIDON_Better-temporary-book-2__100706.jpg)
Nike Announces "Nike: Better is Temporary", Book Which Explores The Company's Design Ethos | SoleSavy News
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