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Michael Jordan: Inside the rise of his marketability - Sports Illustrated
The Air Jordan History | Better Marketing
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Air Jordans. The greatest influencer marketing campaign of all time?
Michael 'Air' Jordan: A marketing, fashion, and sneaker revolution off the court | Sporting News Australia
Air Jordan Brand Marketing Strategy
Why Are Air Jordans So Popular? – Baller Gears
How Michael Jordan Became a Global Brand - Global Marketing Professor
Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs - YouTube
Michael Jordan: N.B.A. Champ, Marketing Legend and … Toxic Worker? - The New York Times
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Nike Air Jordan - Behind The Brand - Brandastic
Air Jordan Brand Marketing Strategy
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Nike Air Jordan - Behind The Brand - Brandastic
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Nike's approach to marketing: Then and now | BANKNOTES
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Strategic Marketing Planning • Air Jordan by Piero Tubenchlak Imparato
Air Jordan Brand Marketing Strategy
Michael 'Air' Jordan: A marketing, fashion, and sneaker revolution off the court | Sporting News Australia
Marketing Mix by Keenan Cristobal
