![Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing | South China Morning Post Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2020/06/02/3996c942-a09c-11ea-8055-0ae12e466049_image_hires_124504.jpg?itok=dPYuO1R1&v=1591073115)
Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing | South China Morning Post
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