The “Key City” strategy for building iconic consumer brands | by Levin Bunz | Medium
adidas - adidas Group provides further details on its three strategic choices 'Speed, Key Cities and Open Source'
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Adidas to focus on speed, key cities and open source
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adidas - Strategy
adidas brand — Meg Winters
KEY CITIES
KEY CITIES
NMD_1 'Key City' | GOAT
KEY CITIES
adidas - Headquarters
New Marketing Strategy: Adidas is Focusing on Chosen Cities
At Adidas, our idea is to create buzz in key cities & then spread it: Roland Auschel, Global Sales Head, Retail News, ET Retail
Adidas to focus marketing spend on six cities and ramp up co-creation
Case Study: Adidas - Whispr Group - Consumer Data Insights
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KEY CITIES
KEY CITIES
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Adidas ramps up key city strategy as it makes a play for Paris
