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View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: Nike on Twitter:](https://pbs.twimg.com/media/FFUWo4pXwAMzUjj.jpg)
Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter
![black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times](https://img.etimg.com/thumb/msid-76137535,width-1200,height-900,imgsize-106027,overlay-etpanache/photo.jpg)
black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)