![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/0YnqFyMxh-GWWnHaJpdiV4Zzgps=/arc-anglerfish-arc2-prod-bostonglobe/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER](https://preview.thenewsmarket.com/Previews/NBAS/VideoAssets/320x320/NBAS_50799_580926_v2.jpg)
New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER
![New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER](https://preview.thenewsmarket.com/Previews/NBAS/StillAssets/400x300/580886.jpeg)
New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER
![OKC Thunder's Darius Bazley Opens Up About New Balance Internship And Path To NBA In New Documentary OKC Thunder's Darius Bazley Opens Up About New Balance Internship And Path To NBA In New Documentary](https://imageio.forbes.com/specials-images/imageserve/5fb1851260d9bf29deeb0d33/Thunder-Nuggets-Basketball/960x0.jpg?format=jpg&width=960)
OKC Thunder's Darius Bazley Opens Up About New Balance Internship And Path To NBA In New Documentary
![Bulls' Zach LaVine, New Balance Agree to Multiyear Shoe Contract | News, Scores, Highlights, Stats, and Rumors | Bleacher Report Bulls' Zach LaVine, New Balance Agree to Multiyear Shoe Contract | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://media.bleacherreport.com/image/upload/v1648129980/u8drivnjatgukyxvanev.jpg)