Here's why comedian Joe Lycett has changed his name to Hugo Boss | The Scotsman
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Joe Lycett reveals he's changed name back from Hugo Boss in "final statement" - Radio X
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Hugo Boss, comedian? Fashion defends its brand till the struck of the gavel | MDS
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Top 10 Times Joe Lycett Trolled Companies - YouTube
Joe Lycett changes name to Hugo Boss
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Joe Lycett on Twitter: "Thank you to whoever did this https://t.co/mTwcmSrhBK" / Twitter
Joe Lycett: Is comedian still called Hugo Boss? | Metro News
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
