![Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/ganni-street-style-2-1536837722.jpg?crop=1xw:1xh;center,top&resize=480:*)
Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup
![Ganni is the label worn by everyone from Beyoncé to the Royal family - that even has it's own Instagram hashtag | London Evening Standard | Evening Standard Ganni is the label worn by everyone from Beyoncé to the Royal family - that even has it's own Instagram hashtag | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/08/19/15/ganni-ss20-streetstyle.jpg?width=968&auto=webp&quality=50&crop=968%3A645%2Csmart)
Ganni is the label worn by everyone from Beyoncé to the Royal family - that even has it's own Instagram hashtag | London Evening Standard | Evening Standard
![Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/ganni-4-1536838794.jpg?crop=1xw:1xh;center,top&resize=480:*)