![L'orientation client des vendeurs comme moyen d'adaptation à l'international. Une étude comparative France-Tunisie sur le cas de l'enseigne Zara | Cairn.info L'orientation client des vendeurs comme moyen d'adaptation à l'international. Une étude comparative France-Tunisie sur le cas de l'enseigne Zara | Cairn.info](https://www.cairn.info/vign_rev/QDM/QDM_173.jpg)
L'orientation client des vendeurs comme moyen d'adaptation à l'international. Une étude comparative France-Tunisie sur le cas de l'enseigne Zara | Cairn.info
![The entrance of the Zara factory, the headquarters of Inditex group, is seen in Arteixo, northern Spain, July 15, 2011. The green, rainy region of Galicia in northwest Spain is best-known as The entrance of the Zara factory, the headquarters of Inditex group, is seen in Arteixo, northern Spain, July 15, 2011. The green, rainy region of Galicia in northwest Spain is best-known as](https://c8.alamy.com/compfr/2cwtd7r/the-entrance-of-the-zara-factory-the-headquarters-of-inditex-group-is-seen-in-arteixo-northern-spain-july-15-2011-the-green-rainy-region-of-galicia-in-northwest-spain-is-best-known-as-the-destination-for-pilgrims-hiking-the-camino-de-santiago-to-pay-tribute-at-the-remains-of-apostle-saint-james-but-a-different-kind-of-pilgrim-also-makes-the-journey-here-retail-sector-analysts-visiting-the-headquarters-of-spains-most-successful-modern-export-zara-clothes-which-has-made-the-founder-of-inditex-one-of-the-richest-men-in-the-world-picture-taken-july-15-2011-to-match-feature-spain-re-2cwtd7r.jpg)
The entrance of the Zara factory, the headquarters of Inditex group, is seen in Arteixo, northern Spain, July 15, 2011. The green, rainy region of Galicia in northwest Spain is best-known as
![People walk inside a Zara store in central Madrid March 18, 2014. Inditex, the world's biggest fashion retailer, will accelerate investment in 2014 to open more new stores after results last year People walk inside a Zara store in central Madrid March 18, 2014. Inditex, the world's biggest fashion retailer, will accelerate investment in 2014 to open more new stores after results last year](https://c8.alamy.com/compfr/2cyhm90/people-walk-inside-a-zara-store-in-central-madrid-march-18-2014-inditex-the-worlds-biggest-fashion-retailer-will-accelerate-investment-in-2014-to-open-more-new-stores-after-results-last-year-were-hit-by-falling-currencies-outside-the-euro-zone-and-the-cost-of-revamping-flagship-stores-the-owner-of-the-zara-brand-reported-on-wednesday-that-core-annual-profit-in-the-12-months-ending-jan-31-was-flat-at-3-9-billion-euros-5-4-billion-the-first-time-growth-has-stalled-since-it-went-public-in-2001-but-meeting-analyst-expectations-picture-taken-march-18-2014-reuters-andrea-comas-spain-2cyhm90.jpg)