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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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Social Media Strategy: Rebranding Heritage At Burberry – Sked Social: The #1 Instagram Scheduler and Stories Scheduling Tool
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From Kadarshians' asses to Burberry's new san serif logo, from London, England | by Chloe Law | Medium
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